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Faster, Higher, Stronger – Together (With Art)

August 5, 2024
Photograph of the Olympic rings mounted on the Eiffel Tower.

 Here at 4A Arts, we frequently emphasize the way art strengthens communities. It creates ties that bind, helps people push past vulnerabilities, cures loneliness, helps us demonstrate self-expression, dismantles facades, and (some might say most importantly) entertains us. 

And so does sport. 

Arts & Sports Struggle in different ways

Dozens of countries have a Ministry of Culture that lump together arts and sports. (Wouldn’t it be nice if the United States were on that list in some form?) When combining arts and athletics in federal departments, arts advocates would say that sports don’t need a boost, but the arts do. Sure, they both foster everything listed in the paragraph above, but in the United States, at least, in 2024, we all know sports are not struggling for participants, lessons, ticket-buyers, spectators and societal support. Meanwhile, the arts are in freefall. (But that’s another topic for another day.)

Art was part of olympic ideal

Scene from ancient Greece, with four figures carrying javelins.

Javelin throwers, Ancient Greece, about 525 B.C. Courtesy, Wikimedia Commons.

Nevertheless, art and athletics have been partnered dating back to ancient Greece when the Olympics included art in the pursuit of excellence in both mind and body. 

Aside from foot races and javelin-throwing, the ancient games held competitions in multiple artistic pursuit, most regularly trumpeting and heralding. There were also occasional competitions in other disciplines, such as comedy, tragedy, lyre, lute, and aulos (a woodwind instrument). 

Of course there’s the angle of art documenting the Olympics in the form of coins, mosaics, painting, pottery, and sculpture. These elements of human creativity leave us countless and priceless treasures serving as our primary sources of historic Olympic records.

Art was meant to be in modern games

By the time we arrived at the first  modern Olympics (which first took place in 1896), the founder of the International Olympic Committee, Baron Pierre de Coubertin, explicitly advocated for including the arts. Coubertin believed the games and the participants were both athletes and artists combining, as he stated it, “mark [the] intimate relation that we want to better maintain between muscle and mind.”

A black and white photo from 1921 of a light-skinned man with white hair seated on a wooden chair against a white wall. His legs are crossed, his hands on his knee, and he stares without expression at the camera.

The Baron Pierre de Coubertin photographed in 1921. Courtesy, Wikimedia Commons.

By the 1912 Olympics held in Stockholm, Sweden, Coubertin realized his vision when arts were included for the first time, with the caveat that artworks must be inspired by athletics and athletes. The competitions included architecture, music, painting, sculpture, and literature. Thirty-five works were submitted while five gold and two silver medals were distributed. (Records indicate “no award given” for sculpture, designs for town planning, painting, literature and music.)

Of note, the gold winning medalist(s) of 1912 in the literature category were George Hohrod and Martin Eschbach for their work, Ode to Sport. But in fact, “Hohrod and Eschbach”  were merely pseudonym Coubertin used for his own work.

Modern Olympics Hosted multiple art competitions

Logo of the 1912 Stockholm Olympics with the image of a gold sculptured bust situated on a plaque with the Swedish words "Olympeka Stillen Stockhold 1912", encircled by a laurel wreath, and underneath the five Olympic rings in their traditional colors of blue, gold, black, green and red.

The five artistic categories endured through the 1920 games in ravaged post-war Belgium (though mostly as an after-thought) and in 1924 Paris (where the Soviets won several medals despite sending no athletes because they considered the Games a “bourgeois” festival).  

Judgment and scoring of the artworks were always a dilemma, due to confusing and difficult criteria. For example, despite there being categories for “orchestral,” “instrumental,” and “solo/chorus,” there were no actual musical performances. Instead, the competition rested on the submission and reading of paper scores. 

Change came in 1928 Amsterdam, when artists were allowed to sell their works, slightly undercutting the rule that Olympians should always be amateurs. Ultimately, by 1948, it was determined that all of the artists submitting work were essentially “professionals”, leading to the argument from artistic naysayers that arts didn’t belong in the Olympic as competitive events at all.

Shifting to the Cultural Olympiad

Since 1956, a cornerstone of hosting the Olympics has been the Cultural Olympiad which has experienced wildly various levels of participation and investment (and sometimes lack thereof) over the decades.

Image of pink glowing orb tents placed in a British seaside field.

"Peace Camp," a part of the London 2012 Cultural Olympiad in which several venues hosted poetry readings and glowing orbs filled various sites around the U.K. Courtesy: Robin Leicester, Wikimedia Commons.

Paris has embraced its artistic history in hosting the 2024 Olympics by going all out for this year’s Cultural Olympiad, featuring events throughout the city and the country at large before, during, and after the games. For example, a central Parisian concert venue named “Olympia” hosted a variety of events leading up to the opening ceremony, including film screenings, acrobatics, and live illustration competitions. Meanwhile, endless exhibitions, from equine paintings at the Palace of Versailles, to athletic fashion shows in Lille, to the fêting of vintage Olympic posters Gagosian, and even to the exhibition of questionably-acquired ancient pottery at the Louvre. 

A photograph of an over-sized human puppet of light skinned, blonde puppet in a white gown, parading during the Cultural Olympiad Carnval in the London 2012 Games.

Over-sized puppet parading during the London 2012 Cultural Olympiad Carnaval Parade. (Courtesy, Ank Kumar, Wikimedia Commons).

Photograph of five participants costumed like human "flames" marching in the Cultural Olympiad Carnaval in London, 2012.

Marchers during the Cultural Olympiad Parade during the London 2012 Games. Photo credit: Ank Kumar, WikiCommons

Finally, there is a specifically constructed Olympic Museum in Paris providing an immersive 365 degree viewing of the sites of Paris and the Olympic sites set to thrilling music plus 37 artworks by previous Olympians will be on display. In short, the entirety of Parisian cultural institutions is getting in on the game(s). 

While the pursuit of faster, higher, stronger undoubtedly focuses on the track, the pool, the lakes, the court, and the fields; eventually we all need a moment to reflect, to think, to rest. Our bodies eventually tire, but our spirit and minds expand and deepen. The Olympics thrill us by bringing together the spirit of camaraderie and competition in peace. It breaks down barriers and reveals our humanity. 

Just like art. 

Expressing the JOY of the games

Perhaps Olympism might catalyze our society to prioritize art along with sport, and give it the support it deserves to heal our spirits after our bodies are depleted – and not just with a Taylor Swift appearance at the Los Angeles opening ceremony in 2028. Like the training grounds of youth sports in pools, gyms, and on fields, let’s also foster artistic expression and participation not only in childhood, but perhaps more importantly for adults and seniors. Let’s meld muscle and mind as Coubertin originally envisioned.

Finally, cable provider Comcast has aired a commercial relentlessly during their Olympic broadcast, calling their campaign “Joy of the Games.” The ad is full of athletes, children, and spectators reveling in the joy of the Olympics. How do they express that joy? – through dance. They  are dancing for the cameras, in the stands, on the fields, on social media. And isn’t the natural expression of joy, found so often in artistic expression, worthy of the same support we give athletics?

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A headshot photo of Gavin Lodge, Executive Director for 4A Arts.

Written by

Gavin Lodge

Actor, entrepreneur, political strategist, and father of two, Gavin Lodge comes to 4A Arts with a unique perspective on arts and culture in America. A 20-year veteran of stage and screen, Gavin grew up in suburban Colorado and traversed the country in his work with political campaigns at the senate and presidential levels as well as touring for shows.

After studying international affairs and philosophy at the University of Colorado, he worked as a field organizer in the Iowa Caucus followed by the role of “body guy” to then-candidate Senator Maria Cantwell of Washington State. Politics empowered him to move to New York City to pursue a performing career. Ultimately, he performed in multiple Broadway shows (including 42nd Street, Spamalot, and Priscilla, Queen of the Desert) as well as regional theater, national tours and several network television appearances.

Though he was thrilled every time he stepped onto a theatrical or sound stage, Gavin was equally happy to take on leadership roles in his local union and later his kids’ PTA.

With the Covid-19 pandemic, Gavin jumped back into the political realm, working as a strategist for Bryson Gillette, a minority-owned PR firm focused on politics and public affairs. He also volunteered for Be an #ArtsHero, an arts advocacy movement blossoming during the first few months of the pandemic. During his time with Be an #ArtsHero, he was part of a team that successfully lobbied for a first-of-its-kind hearing on the creative economy in front of the House of Representatives Small Business Committee.

Gavin lives in rural Connecticut with his partner (a composer and orchestral conductor), his TikTok-dancing daughter (who is musically gifted in unparalleled ways) and his soccer-playing son who recently told him “Dad? I’m just not into concerts and theater stuff.” As he told his son, Gavin believes there is much more to American arts and culture than “concerts and theater stuff.” From the video games his son loves to play to low-rider paint jobs to streaming television series while sitting on the couch, Gavin sees American arts and culture as an inclusive, “big tent” spectrum where everyone is an artist and everyone is a member of an audience.

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