fbpx
A White version of the Framing the Hammer logo, including a framed, hand-drawn hammer icon in a hand-drawn frame.

sonic branding is the new sonic boom

Episode
Episode #112
Featuring
Danni Venne, Made Music Studio
November 13, 2023
Topic
4A Arts dives into another aspect of the creative economy in our discussion with creative director Danni Venne of Made Music Studio. Her firm specializes in “sonic branding” or, as Danni puts it, “The audio equivalent of a visual logo.”
A light skinned woman with long blond hair tucked behind her ear wearing a pink top and black leather jacket next to the phrase "sonic branding"

boom. . . !

4A Arts dives into another aspect of the creative economy in our discussion with creative director Danni Venne of Made Music Studio. Her firm specializes in “sonic branding” or, as Danni puts it, “The audio equivalent of a visual logo.”

A lot of Danni’s work serves as a subconscious, and yet very critical, element of branding. Sounds and melodies play an integral role in the association consumers make with specific brands. As an example, Danni’s team crafted this musical creation now inextricably associated with AT&T:

After discussing her professional work and her efforts to inspire her own childrens’ creativity, we talk about her creative inspirations. Danni mentions having recently composed the underscoring of a documentary on Marsha P. Johnson and Sylvia Rivera recently featured at Art Basel. The film is not yet released, but this interview hints at what is to come:

What a beautifully-designed piece of a commercial art. . . 

That feels right. 

Danni’s musical work exemplifies how creativity figures into unseen elements of our society and economy. Without sonic branding, an element of the Creative Economy, some jobs would not exist and life would be less interesting. Highlighting and elevating such conversations serves the 4A Arts mission to change the narrative around American arts, culture, design, and craft, and to advocate for greater support and funding from elected leaders at the local, state, and federal levels.

SUPPORT THE MOVEMENT

Support 4A Arts’ Mission by making a contribution

You May Also Like:

Faster, Higher, Stronger – Together (With Art)

 Here at 4A Arts, we frequently emphasize the way art strengthens communities. It creates ties that bind, helps people push past vulnerabilities, cures loneliness, helps us demonstrate self-expression, dismantles facades, and (some might say most importantly)...

It’s 2024 – Time for a United States Secretary of Arts and Culture

In September of 2022, President Biden announced his reinstatement of the President’s Committee on the Arts and the Humanities (PCAH), an advisory committee focused on cultural issues, led by Executive Director Tsione Wolde-Michael, formerly the Director of the Center...

A New Approach to Arts Advocacy

Here at 4A Arts, we count ourselves very lucky to be part of a vast ecosystem of arts, culture, design, and craft; an ecosystem that includes artists, teachers, and advocates across the country. But we also know that not everyone shares our values. After decades of...

Skip to content