A New Age of Arts Advocacy

March 11, 2025
An aerial photograph of Washington, D.C.

A New Era for America

2025 brings a new era for American society. While historians will have a lot to interpret about the character of the Trump Era, we know America is changing greatly, and this is even without seismic shifts emanating from Washington, D.C. 

The U.S. Capitol Building, as seen from a street, with street signs saying "Yield" and "100 First Street" in the foreground.

Individually, we face ongoing struggles with physical and mental health in an economy where far too many individuals are bankrupted by medical costs, and struggling mightily with an epidemic of loneliness

Because of this trove of issues, a movement has begun for a focus on a wellbeing economy in which, “rather than treating economic growth as an end in and of itself and pursuing it at all costs, [we put] our human and planetary needs at the centre of [our] activities, ensuring that these needs are all equally met, by default.” With this paradigm, society prioritizes living meaningful, healthy lives, not just merely surviving.

[R]ather than treating economic growth as an end in and of itself and pursuing it at all costs, [we should put] our human and planetary needs at the centre of [our] activities, ensuring that these needs are all equally met, by default.

Wellbeing Economy Alliance

We could and should enter a new age of arts advocacy where holistic approaches to creativity are infused into all realms of our wellbeing economy, particularly from the people, the populace, and the voters in grassroots movements. 

In an era of diminishing faith in national institutions, especially if we see the expected cuts to the NEA and NEH, a new age of arts advocacy might focus on local government and community leadership in the Trump Era. (Keep in mind that federal dollars still fund a lot of creativity.) Americans who invest time, energy, and money in their beloved local arts organizations and institutions, from pottery sheds to knitting circles to community choirs, can realize a significant positive impact on their own mental health, community strength, and economic prosperity.

We at 4A Arts believe that our collective, societal, American wellbeing starts with arts, culture, design, and craft. With collective work, let’s create together this new age of arts advocacy.

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A headshot photo of Gavin Lodge, Executive Director for 4A Arts.

Written by

Gavin Lodge

4A Arts Executive Director Gavin Lodge is also an actor, entrepreneur, political strategist, and father of two. After studying international affairs and philosophy at the University of Colorado, he worked as a field organizer in the Iowa Caucus followed by the role of “body guy” to then-candidate Senator Maria Cantwell of Washington State. Politics empowered him to move to New York City to pursue a performing career. Ultimately, he performed in multiple Broadway shows (including 42nd Street, Spamalot, and Priscilla, Queen of the Desert) as well as regional theater, national tours and several network television appearances.

Though he was thrilled every time he stepped onto a theatrical or sound stage, Gavin was equally happy to take on leadership roles in his local union and later his kids’ PTA.

With the Covid-19 pandemic, Gavin jumped back into the political realm, working as a strategist for Bryson Gillette, a minority-owned PR firm focused on politics and public affairs. He also volunteered for Be an #ArtsHero, an arts advocacy movement blossoming during the first few months of the pandemic. During his time with Be an #ArtsHero, he was part of a team that successfully lobbied for a first-of-its-kind hearing on the creative economy in front of the House of Representatives Small Business Committee.

Gavin lives in rural Connecticut with his partner (a composer and orchestral conductor), his TikTok-dancing daughter (who is musically gifted in unparalleled ways) and his soccer-playing son who recently told him “Dad? I’m just not into concerts and theater stuff.” As he told his son, Gavin believes there is much more to American arts and culture than “concerts and theater stuff.” From the video games his son loves to play to low-rider paint jobs to streaming television series while sitting on the couch, Gavin sees American arts and culture as an inclusive, “big tent” spectrum where everyone is an artist and everyone is a member of an audience.

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