DIGITAL MARKETING MANAGER

About the role

4A Arts is hiring a Digital Marketing Manager to turn our advocacy work into measurable action: more people contacting legislators, signing on, showing up and giving for the arts. You will own digital strategy for 4A Arts and build the content system that our Organizing for the Arts (O4A) fellows use to create content for our state arts advocacy organization clients. This role blends creative direction with data-driven decision-making. You will design social media templates, produce 4A Arts content, lead engagement activities, and use Salesforce, Marketing Cloud Next and Data 360 to read what is working and adjust content, engagement strategies and campaigns to optimize for advocacy conversion.

Key responsibilities

Template system for O4A fellows

• Design and maintain an ongoing library of social media templates (graphics, captions, short video formats, story frames) that O4A fellows can adapt for each of our state arts advocacy organization clients.
• Build clear guidance on voice, brand flexibility and platform best practices so fellows produce on-message content and responsive engagement quickly and consistently.
• Train and coach fellows on using the templates, then review and approve their output and refine the campaign-based library based on what performs.

Content for 4A Arts

• Set the editorial strategy and calendar for 4A Arts across social media, email, web and other digital channels.
• Create and oversee content that tells compelling stories about the arts and moves audiences from awareness to action.
• Keep messaging and branding consistent across every channel and campaign.

Engagement activities

• In coordination with the Organizing Manager, direct engagement activities such as digital days of action, legislator outreach pushes, petitions, live events, and community conversations online.
• Manage our Fellows as they grow and steward online communities of artists, arts organizations and advocates.
• Coordinate with our Organizing Manager, client organizations and partners on timing and posting cadence around their goals and events.

Analytics and optimization in Salesforce, Marketing Cloud Next and Data 360

• Use Salesforce, Marketing Cloud Next and Data 360 to track supporter journeys and campaign performance from first touch to advocacy action.
• Define and report on KPIs for advocacy conversion, such as action-taker rates, repeat engagement and list growth.
• Run tests and use findings to modify content, engagement strategies, segmentation and campaigns.
• Share clear insights with leadership, fellows and clients to guide decisions.

Budget and Innovation

• Track spending against the digital marketing program budget and recommend adjustments to Executive Director.
• Stay current on platform changes, digital trends and emerging tools, including AI, and bring useful ones into our work.

Qualifications

Required

• 4+ years of digital marketing experience, including at least 1 year managing campaigns across social, email and content.
• A portfolio showing social content, templates or design systems you created and the results they drove.
• Proven record of using analytics to set KPIs, test ideas and improve campaign performance.
• Experience training, coaching or managing others, including people early in their careers.
• Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience.

Preferred

• Experience in advocacy, organizing, political campaigns, nonprofits or the arts sector.
• Hands-on experience with Salesforce CRM and a Salesforce marketing platform (Marketing Cloud Account Engagement (Pardot), Marketing Cloud, Marketing Cloud Next or similar), including building reports and dashboards.
• Experience with Data 360 (formerly Salesforce Data Cloud) for unified profiles, segmentation and activation.
• Familiarity with arts funding advocacy.
• Ability to structure and refine a team marketing stack and approvals process.
• Design skills in tools such as Canva, Adobe Creative Cloud or Figma.

Skills and competencies

What success looks like in your first year

• First 90 days: You audit current channels, content and Salesforce data, set baseline advocacy conversion metrics, and launch a first version of the O4A template library.
• By 6 months: Fellows use the templates for every state client, 4A Arts runs on a steady editorial calendar, and dashboards in Marketing Cloud Next and Data 360 report on agreed KPIs.
• By 12 months: You can show measurable gains in advocacy actions, repeat engagement and list growth, backed by a regular test-and-learn cycle.

About 4A Arts 

4A Arts is a national nonprofit organization dedicated to mobilizing Americans around the recognition that arts, culture, design, and craft are essential to meaningful lives, vibrant communities, and strong economies. Through its Organizing for the Arts (O4A) initiative, 4A Arts  works with state advocacy partners nationwide to educate, engage, and mobilize citizens in support of increased public investment in the arts. 

4A Arts is an equal opportunity, inclusive employer that considers candidates without regard to race, ethnicity, sexual orientation, age, marital, disabled or veteran status or any other characteristic protected by law.
All qualified applicants will be afforded equal employment opportunities without discrimination.