O4A: Turning Audiences into Advocates
I’ll skip cliches about living in “unprecedented times” and jump to 4A Arts’ core: we believe that arts, culture, design, and craft aren’t a luxury; they’re the foundation of a meaningful life. That’s why we’re mobilizing Americans to defend the arts, changing the narrative for every American and for a new era of arts advocacy.
This year, the White House has bludgeoned America’s creative economy by canceling approved contracts and dismantling what little cultural infrastructure has supported creative institutions for decades. These cuts threaten what we call the wellbeing economy—the part of our lives that helps us thrive, not just survive.
That’s why our flagship program, Organizing for the Arts (O4A), is more vital than ever. O4A works with four state partners—Arizona Citizens for the Arts, Florida Cultural Alliance, Missouri Citizens for the Arts, and Arts South Dakota—to help build a bigger army of arts advocates. Our goal is simple: to turn everyday arts lovers into active voices for the creative institutions they care about.
How It Works
Take one of our partners, Missouri Citizens for the Arts (MCA). MCA advocates in Jefferson City for greater arts funding, which the state then distributes through its arts agency. 4A Arts helps MCA expand its people power by reaching out to arts organizations like the Kansas City Ballet. We ask them to invite their board members and audiences to “sign up” with MCA, through emails, newsletters, and even QR codes in programs. Each new supporter strengthens MCA’s voice and influence in the state capitol.
At the same time, our digital marketing team boosts our partners’ social media presence, sharing data on how the arts drive local economies and stories that remind people why creativity matters. These posts don’t just educate; they inspire action.
People Power for the Arts
Ultimately, 4A Arts is in the business of people power for the arts, helping citizens see how creativity shapes their communities and motivating elected officials to fund it accordingly.
We believe public support for the arts—local, state, and federal—strengthens innovation, grows economies, and enriches lives. Through Organizing for the Arts and our other nonpartisan programs, we’ll keep building a stronger, more creative America, powered by everyday citizens who believe in the value of art.
Courtesy of @Amalgamate, via Pixabay